Social Media has become an integral and powerful tool for online retailers to engage customers. Use of social media properties and tools to interact with‚ incentivize and influence transactions has evolved from one of the activities brands did to a science that deserves focus and attention. Larger brands are carving out specialists teams to improve sales using social media.
Given the cost of customer acquisition, retention becomes a key target for online retailers. Social Media and Social Commerce play a very important role‚ as they help brands build communities which in turn helps them stay connected with their consumers.
At the Aurum CXO Dialogues listen from experts on how your brand can leverage Social Commerce‚ and what insights we can take from some of the early adopters of Social Commerce.