Services Overview
Aurum advises clients on M&A, Divestitures, Fund Raising and Restructuring, focusing on sectors that are in the high-growth trajectory. Our ability to structure deals derived from understanding the client’s strengths and constraints is further enabled by our understanding of market trends and relevant regulatory environment.
M&A
Fundraising
Restructuring
Corporate Strategic Advisory
Senior Management Transactions
The Senior Management team at Aurum has an established track record of successful services rendered across sectors. Here is a sampling of some notable ones:
SANJAY BANSAL – Founder and Managing Partner
- Acquisition of tyre manufacturing facility from Kesoram Industries Limited by JK Group
- Sale of Vikas Publishing to S Chand Group
- Private Equity by Everstone into S Chand Group
- Strategic Partnership by Laureate and M Power
- Restructuring plan advisory for Deccan Chronicle
- Strategic alliance between Sanyo Japan and BPL Group
- Strategic Partnership between Turner Broadcasting Inc and Alva Brothers in Miditech
- Restructuring of Eicher Motors Group
- Acquisition advisory for Punjab Tractors Limited by Newbridge Capital in consortium with Indian partner
- Restructuring and fund raising advisory to Escorts Limited
- Sale of Escorts equity stake to Carraro Spa Components
- Sale of strategic stake in JMA Industries to Hella
- Strategic alliance for Scottish Newcastle and UB Beer
- Restructuring of UB Group Beer Business (Heineken and UB Group JV)
- Acquisition of beer businesses – for UB Beer – Inertia Industries, GMR Breweries, Millenium Alcobev
- Sale of Falcon Tyres Limited
- Capital Market Advisory to JK Tyres
- Sale of Dunlop India Limited
- Strategic advisory to Bharat Gears
- Restructuring of UB Spirits Business
- Acquisition of Pioneer Distilleries by United Spirits
- Strategic alliance advisory for investment by Diageo plc into United Spirits
- Sale of “Lifespring”, a health and beauty retail chain, to Morepen Labs
- Acquisition of Hindustan Unilever’s hair oil brand (Nihar) trademarks by Marico
- Acquisition of Balaji Distilleries by United Spirits Limited
- Strategic acquisition advisory to Conagra (Agrotech Foods)
- Divestment advisory for sale of real estate assets of Bayer Cropscience to Kalpatru Group
- Acquisition advisory to Asian Hotels for hospitality assets in India and overseas
- Valuation of Indian Hotels ( Taj Group) comprehensive portfolio
- Strategic India strategy advisory to Starwood Hotels
- Strategic Advisory to Leighton Contractors for India Business
- Strategic advisory for acquisition of Milestone Fund assets
VIKRAM BIHANI – Partner
- Fund raising for Tricog Healthcare Services Pvt Ltd by Inventus
- Fund raising for Pragmatix Services Pvt Ltd by SIDBI
- Sale of Janak Healthcare to Mid Mark Corporation, US
- Fund raising for Germinait Solutions Pvt Ltd from Kalaari
- Fund raising for Wellspring Healthcare Pvt Ltd from Various
- Sale of Nettpostive Analytics Pvt Ltd to Equifac Inc, US
- Acquisition of elearning Pty Ltd, Australia by Dexler Information Solutions Pvt Ltd
- Acquisition of ERP business of Citagus Software by Dexler Information Solutions Pvt Ltd
- Acquisition of Kraftelektronika AB, Sweden by Powercon Pvt Ltd
- Funding of Powercon Pvt Ltd by SIDBI
- Sale of Zandu Pharmaceuticals Ltd to Emami Ltd
- Funding of Uma Precision Pvt Ltd from Jina Ventures
- Funding of Cebbco Ltd by New York Life
- Funding of Ziqitza Healthcare Pvt Ltd by Acumen Fund
- Acquisition of British Motors Car Company by Eicher Ltd
- Funding of Anantara Solutions Pvt Ltd led by Helion
- Strategic partnership between SLK Global Services Pvt Ltd and a leading US Financial Services Company
- Funding for Liners India Pvt Ltd by Jina Ventures
- Funding for Medicinne Shoppe by APIDC VC
- Funding for Maini Precision Products Pvt Ltd by AIG
- Sale of oral care division of Unilazer Group to Comcraft Group
- Funding for Ind Swift Laboratories Ltd by Aeneas & Lehman
- Sale of Vijay TV by the UB Group to UTV
- Financial restructuring & recapitalization of the BPL Group
- Funding of Webshastra by Warburg Pincus
- Sale of the formulations division of Recon to Cadila Pharmaceuticals
- Strategic advisory to VST Limited against a hostile takeover
- Sale of stake in Atofina Peroxides of the Sanmar Group to Totalfina, France
- Restructuring and recapitalization of Harita Finance Pvt Ltd, TVS Group
- Funding for Orbit-e by Warburg Pincus
GAUTAM DHAWAN – Partner
- Sale of Sanmar’s foundry business to Dynamitic Auto
- Acquisition advisory to Marico on Nihar brand
- Acquisition advisory to Dabur India on Fem Care
- Acquisition advisory to United Spirits on Balaji Distilleries
- Sale of Alstom’s electrical business in India to Regal Beloit Corporation
- Corporate restructuring of the Eicher Group
- Sale of ‘Lifespring’ Chain of Wellness Stores to Morepen Laboratories
NITIN JAIN – Partner
- Advisory to DMI Finance for raising funds
- IL&FS Limited divested their stake in NSE to a Private Equity Fund
- Merger of Sundaram Finance with Lakshmi General Finance
Aurum Transactions
With over 60+ mandates and many more in the pipeline, the Aurum team has successfully taken over Mergers, Acquisitions, Advisory roles, Restructuring and Fundraising in the following sectors: Healthcare & Pharmaceuticals, Consumer Markets & Food, Technology & Internet, Industrials, Infrastructure & Real Estate, Banking & Finance, Supply Chain & Logistics, and Education. Here are a few select case studies:
Private Equity for Tricog Health Services Pvt Ltd
- Target: Tricog Health Services India Limited
- Investor: Inventus Capital Partners, Blume Ventures, Angel Investors
- Year: 2016
- Type: Fund Raising
Deal Profile
Tricog Health Services Pvt. Ltd. (“Tricog” or the “Company”) is engaged in the business of providing predictive analytics for the healthcare industry. Tricog offers remote diagnostics for ECGs using machine learning and algorithms. Inventus Capital Partners and Blume Ventures have infused capital into the Company to enhance and quicken the algorithm development and roll out of the diagnostic services. Tricog is also the first Company to be included in GE Healthcare’s global accelerator program.
Aurum Partner’s Role:
- Creating all deal collateral and creation of the transaction structure
- Generating investor interest and representing the company in all initial dealing with investors
- Negotiating the term sheet, assistance in documentation and closing; coordinating between 3 investor sets, the company and the Promoters in ensuring a smooth closure
Aurum led the Series B Investment into the Company by a clutch of investors – institutional and angels.
JK Group’s acquisition of Laksar Tyre Business of Kesoram Industries Limited
Acquirer: JK Group
Deal Profile
Aurum Equity Partners advised JK Group for the acquisition of Kesoram Industries Limited’s tyre and tube manufacturing facility in Laksar, Uttarakhand for INR 2,195 crore. JK Tyres is India’s third-largest tyre manufacturer. The acquisition reinforces JK Group’s leadership position in the Truck and Bus Radials Segment and also provides them entry into the highly lucrative two and three wheeler tyres segment. Transaction announced in September 2015 and closed in April 2016.
Aurum Partner’s Role:
- Deal sourcing and primary contact with the target
- Coordination of due diligence activities
- Business Plan preparation and valuation
- Negotiations on valuation and other transaction terms with the target
- Transaction structuring
- Assistance with legal documentation
Aurum played a comprehensive role as deal advisor and led all the activities throughout the life cycle of the transaction.
Divestiture of Vikas Publishing to S. Chand Group
- Target: Vikas Publishing
- Acquirer: S. Chand Group
- Year: 2012
- Deal Value: Undisclosed
- Type: Acquisition
Deal Profile
Vikas Publishing House Pvt. Ltd. (“VPH” or the “Company”) engaged in publishing of school, college and general interest books, is amongst India’s top 5 publishing houses. Vikas and Madhuban brands are particularly strong in the K12, higher education and custom publishing business. The promoters of Vikas were seeking full exit in Vikas to a strategic party. S Chand was keen to grow through acquisitions.
Aurum Partner’s Role:
- Effective, intense and complex commercial negotiations (including deal structuring) with the S. Chand Group
- Finalization and legal closure of definitive documentation inter-se parties
Aurum lead the successful closure of the largest deal in Indian publishing industry so far
Private Equity in S Chand Group
Deal Profile
S. Chand was set up over five decades ago as a household name in the education segment in India. It was amongst the top three publishing houses in India. The promoters of S. Chand were keen to restructure operations to create a single legal entity and then raise private equity for both organic and inorganic expansion. Inorganic route was a key driver of the new growth strategy at S. Chand.
Aurum Partner’s Role:
- Identification of relevant and interested private equity funds
- Valuation and business plan assessment
- Negotiations on commercials / valuation and other terms with the private equity investor(s)
- Assistance and coordinating financial and legal due diligence
- Negotiations and closure of legal documentation
Aurum Partner negotiated a back to back deal involving fund raising and acquisition to create India’s largest publishing house – S. Chand
Sale of M-Power Energy to Laureate Education Inc.
Deal Profile
M-Power Energy India Pvt. Ltd. (“M-Power” or the “Company”) is engaged in the business of providing Education, Training, Consultancy and Research services to the Oil & Gas Industry. Education services include distance learning programs, placement services and development of hostel infrastructure for client institutes. The promoters of M-Power were seeking a structured exit in M-Power to a strategic party. Laureate was keen on establishing a foothold in the education services sector in India.
Aurum Partner’s Role:
- Complicated structuring of the transaction to ensure regulatory compliance
- Multi level price negotiation and conceptualization of transaction instruments to facilitate a time and performance linked exit for promoters
- Co-ordination of 2 diligence exercises spread 6 months apart and finalization and legal closure of definitive documentation inter-se parties
Aurum lead the successful structuring and closure of the complex sell side mandate in the education services sector
Restructuring of Deccan Chronicle
- Target: Deccan Chronicle
- Acquirer: Land Interactive Media Pvt. Ltd (A SPV floated by a group of investors)
- Year: 2013
- Type: Restructuring (Distress)
Deal Profile
Deccan Chronicle, a publicly listed entity involved in print media and retail businesses. It publishes Deccan Chronicle, the most widely circulated English daily in South India. The company in distress with a debt of over $800 Million and had defaulted on almost all loans. Aurum advised a group of investors who were keen to provide the much needed “distress capital” to resurrect Deccan Chronicle.
Aurum Partner’s Role:
- Preparing contours of the restructuring plan
- Coordinating a through legal due diligence particularly pertaining to lenders – charges, security, quantum etc.
- Business Plan Formulation for Investors
- Preparing scheme u/s 391-394 of the Indian Companies Act, 1956 for the proposed restructuring
Aurum advised on the preparation of the extremely complex restructuring of Deccan Chronicle. Scheme pending with Indian Courts.